I know I asked this many times, so let me try once again. FOX, what's you definition of success and failure. The business world looks at statistics and trends to establish successes and potential earning, that’s what we learn in business school. I really don't care what KRON is doing, all I see is that in the last six years out of 4000 stations operating in the US only 3 have made the complete switch to VJ. The market penetration is even too negligible to form a statistic. Any business with this type of performance would be far gone.
If this indeed was such a success as you have been telling us it is, they would be all jumping on the bandwagon, why wouldn’t they? What business would not make changes if those changes are proven to increase the bottom line? But they didn't, have you ever wondered why? Instead they are approaching the OMB cautiously and with discipline, phasing it in slowly and learning from their own mistakes, but most important they are looking for the right person to do the right job, this is the way all businesses operate, they look for strengths and weaknesses and delegate duties based on the results; not by telling everybody that they must make changes or else. This was the way that I suggested to Rosenblum almost five years ago. Apparently he didn't listen but everybody else did; and this is why those who are making the move toward OMB are doing it without him, they know the difference between success and failure, there's no middle ground in business. You can talk all you want but the facts are still there, 3 sales out of 4000 potential clients in not a success.
I also predict that you will not see many complete changeovers like those 3 stations; most stations, or at least the smart ones, will incorporate the OMB but will stop short from going totally OBM, they will instead create a good balance of personnel and talents and assign jobs based on skills and pay scale, in few words they’ll start running their businesses like businesses.
If this indeed was such a success as you have been telling us it is, they would be all jumping on the bandwagon, why wouldn’t they? What business would not make changes if those changes are proven to increase the bottom line? But they didn't, have you ever wondered why? Instead they are approaching the OMB cautiously and with discipline, phasing it in slowly and learning from their own mistakes, but most important they are looking for the right person to do the right job, this is the way all businesses operate, they look for strengths and weaknesses and delegate duties based on the results; not by telling everybody that they must make changes or else. This was the way that I suggested to Rosenblum almost five years ago. Apparently he didn't listen but everybody else did; and this is why those who are making the move toward OMB are doing it without him, they know the difference between success and failure, there's no middle ground in business. You can talk all you want but the facts are still there, 3 sales out of 4000 potential clients in not a success.
I also predict that you will not see many complete changeovers like those 3 stations; most stations, or at least the smart ones, will incorporate the OMB but will stop short from going totally OBM, they will instead create a good balance of personnel and talents and assign jobs based on skills and pay scale, in few words they’ll start running their businesses like businesses.