NYC Street
Well-known member
OK: disclosure first. I think the guy who thinks he understands Next Generation TV well enough to write a column on TVSpy about it happens to be one of the world's biggest dopes, with the understanding of a lightweight PA and a loud megaphone, nothing more. And I thought it long before he hit his knees for this week's VJ BJ. But when I read this particular bit, I couldn't believe my eyes:
And, as should be plainly evident, one man bands eliminate, rather than creating, perspectives: there's only ONE on each story...not two, three, four or more.
As to the multiple platform issue, it's another non-starter. Any content can be digitized on a real time basis and output in streaming or downloadable media. Any story can be expanded, as several stations in New York are already doing (WNBC's use of this technique has been particularly strong, and WCBS Radio is doing it nicely, too).
The "wrapped in the show thing" reference is about the only interesting thing in the article. While it's true that some portion of the audience prefers to go directly to the stories they know exist, and we do have to serve that audience to, the model MR seems to be pumping here is one in which no story exists for which there is no video...which would be yet another disservice to viewers.
"In Defense of VJs" reads like a typical PR piece of the type our pal Mikey regularly gets weak magazine writers to put out. It's a defense from all the straw men, and none of the real issues that make the one man band model a loser for stations and audiences worldwide.
Uh, hello...is anybody alive in there? The only way to produce VJ/one man band material, the ONLY way, is to air it hours after it happens, after being shot, written and edited by one person. The way to go live with a story is...wait for it...to GO LIVE, not play with tech toys.Video journalism is an opportunity to create even more video content with more perspectives. The flexibility of the concept enables journalists to tell stories as they happen, rather than producing a package to be aired hours later after an event occurred.
Increasingly, local broadcasters will have to produce video content for multiple platforms: broadcast, web, cell phones, and video on demand. Once again, the VJ model is much better suited to distributing unique content to multiple platforms. "KRON is still wrapped in the show thing at this point, but this new path they are on lends itself to a nonlinear perspective. We are essentially producing video files. All these pieces are on a server. We are one step away from people at home accessing these video files," explains Rosenblum.
The existing broadcast model is limited to "repurposing" the same content across multiple distribution channels. Study after study has shown that growth for new distribution channels like the web or cell phones requires unique content, not content originally produced to meet the sensibilities of broadcasting. "You can't give the audience corn every day. You've got to give them a well-balanced diet," says Antonitis.
And, as should be plainly evident, one man bands eliminate, rather than creating, perspectives: there's only ONE on each story...not two, three, four or more.
As to the multiple platform issue, it's another non-starter. Any content can be digitized on a real time basis and output in streaming or downloadable media. Any story can be expanded, as several stations in New York are already doing (WNBC's use of this technique has been particularly strong, and WCBS Radio is doing it nicely, too).
The "wrapped in the show thing" reference is about the only interesting thing in the article. While it's true that some portion of the audience prefers to go directly to the stories they know exist, and we do have to serve that audience to, the model MR seems to be pumping here is one in which no story exists for which there is no video...which would be yet another disservice to viewers.
"In Defense of VJs" reads like a typical PR piece of the type our pal Mikey regularly gets weak magazine writers to put out. It's a defense from all the straw men, and none of the real issues that make the one man band model a loser for stations and audiences worldwide.