Deborah Potter

Tips for better stand-ups


Love them or hate them, TV reporters have to do stand-ups.A stand-up can help to establish a reporter’s credibility and build a relationship with viewers, giving them a face to put with the voice. The trouble is, too many stand-ups today go overboard with unmotivated movement, cheesy props or “reporter involvement,” in an effort to […]

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Keep it simple when writing TV news


Every writer knows the KISS rule: Keep It Simple, Stupid! But too many writers forget to apply it, loading their stories with so much information that the viewers’ eyes glaze over. KGO reporter Wayne Freedmancompares the way writers over-stuff stories to the way travelers cram suitcases with so many clothes that everything comes out wrinkled. […]

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Tips on planning a TV news story


I’m of the belief that planning makes stories stronger, and I often talk about planning as the step that comes between reporting and writing that is too often skipped. An outline like the one on the left–just a few words jotted down in a notebook–helps me stay on track. The longer the story I’m writing, […]

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Rapping the elements of style


Think Strunk and White are too old school? Think again. Their legendary grammar guide, The Elements of Style, has been brought up to date by two Columbia J-school students in this new rap version: Not everyone thinks Strunk and White’s advice for writers is worth all the adulation it’s received since it was first published more […]

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Things to do before you graduate


Journalists love lists and I’m no exception. So when I saw a list of 14 things to do before you graduate on SPJ’s First Draft blog, I had to share it here. We’ve said most of this before in the textbook and here on the blog, but it’s always useful to see tips like these all […]

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Shooting for action-reaction-reaction


You’ve heard it before: to bring the impact of an action home, you need to shoot the reaction. Flames engulfing an apartment building have more impact if we also see the faces of people who are losing their homes. The clowns in a parade are funnier if we also see the grins and hear the […]

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Should journalists be sneaky?


I love reading what other journalists have to say about their work and sharing their insights here, but sometimes I find myself in a bit of a quandary. What to make of this comment? “You’re in the wrong job if you think that political journalists can or should be entirely up-front and open in their […]

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