The blessing and bane of being a VJ is getting paid to do what you love. If you’re lucky, you have a staff job with an understanding news director or editor who knows that you will give your all if s/he treats you right. That means a living wage and a reasonable amount of time to do stories you love mixed in with the day-to-day assignments.

But that’s not the reality for most current and aspiring VJs. Love is one thing. Earning an income is another.

I’ve been checking out some sites that purport to channel VJ videos into potential cash flows. Although most cater to breaking news, there is room for other types of stories too. Read carefully and check each out yourself before leaping on board.

First up is cont3nt.com. Founded by former National Geographic employee Anton Gelman, cont3nt.com is the new kid on the block. Like most of the sites below, its emphasis is on breaking news…getting your just-shot breakers up on the site and out marketed to a global market. He has a variety of contracts from short-term limited to total buyout. Nice part is that if you have current clients he won’t horn in on them…but he does open up new market potential. All business is transacted directly by the freelancer and the client…cont3nt.com does not get involved in anything beyond providing the platform and collecting a small fee per transaction. They do require (as most do) that you sign an ethics statement. cont3nt.com also has a ratings system for their VJs…the more experience you have and the more and higher quality stories you provide, the higher your ranking.

eLance seems to be a meeting place on steroids for those seeking temporary workers and freelancers of all ilks, not just videographers. Potential employers post a job then view the matched freelancers. They have to deposit the full amount of the quote from the freelancer plus the commission to eLance…freelancer paid either when the job is done or when milestones are reached. Not just a VJ site though you may find the occasional gig there.

empahs.is is a crowdfunding platform for visual journalists. You have to provide the usual: a short proposal of two or three sentences, one page proposal outlining the scope/relevance of said project, your personal (short) bio, links to your work and a video pitch. Offhand this looks more like a still visual storyteller site…but check it out and let us know what you find out.

reportersunited is not just for the word folks…it’s actually targeting VJs. Like cont3nt.com it seeks breaking stories, but also wants good factual features. And I’ve worked with their team just enough to know they will seek clients if you have a good idea…and they act as an intermediary between VJ and client to ensure the story fits the need. What else you need to know: independent video news agency, adherence to journalism standards of facts/conduct/ethics, global distribution (all of these sites provide that).

storyhunter was founded by VJs and although you can provide story ideas, they also provide assignments you can sign up for. They do screen, so no newbies here. Their emphasis is serious work and breakers for working VJs.

transterramedia is another global site that accepts pitches from VJs and matches them up with clients. They do breaking news but accept hard-hitting general news and features. They do screen before allowing VJs on board and do work closely with their contributors (this from experience).

Vourno is fresh off the press…came out less than two weeks ago. It is a crowdsourcing platform aimed at “Vournos” or video journos. They solicit “pubs” to provide support and funding for projects you propose. The VJ owns the rights to their work…what Vourno does is provide exposure for VJs and their story ideas to a public willing to pay to see a story through. This is not an income stream where you are paid to work…your story is funded for what it will cost to produce and then you are free to market it to clients once it has appeared on the Vourno site for a specified amount of time.

Realize that I’ve vastly condensed the information and approach each of the above sites is taking…but the bottom line is they are potential money-makers if you have the skills, ideas, and commitment to follow through and provide what you promised.

In addition to these there are job/gig websites, including staffmeup, productionhub, mandy, mediamatch, journalismjobs. You can find others by doing a web search with the type of job you’re interested in and “job board.” These offer short and long-term gigs and even full-time jobs. Pay ranges from (what else) free to union scale.

So as bleak as the full-time staff market may be…if you are enterprising and industrious you may be able to make your passion a paying profession.