I'm sick of every friggin' thing having an "i" put in front of it these days, man. It's "i" everything now..... all in some lame asssed attempt to make everyday objects appear new, techie, and therefore more costly.
"Hey man, is that a grilled cheese sandwich?"
"No way, man.... It's an "i"-grilled cheese sandwich!"
"Whoa! That's cool! Where'd ya get it"?
"Sharper Image. It was only $50."
"Killer, man."
(and yes, I watched the video. This is my own private rant that has nothing to do with it though)