Originally posted by thru-the-lens:
Don't try to give the person all the criticism at once. Challenge them to work on one or two things at a time.
That's great advice.
If one of your people is having enough problems that you think he or she "sucks," you aren't going to get him (or her) to simultaneously improve everything he does poorly because he'll have too many goals in mind all at once. It'll just be too much to handle. Instead, you need a
system. While I haven't had the opportunity to apply this in a real training situation, I have some ideas on developing photographer skills that may be of use to you.
To begin, try thinking like a teacher. It may be a good idea for you to sit down by yourself with his tape and a notebook and make out a list of things that he needs to improve. Prioritize the list, then map out a program, almost like a "program of study," that you can follow in coaching him. Set up a regular critique session, perhaps weekly, where you give this person specific assignments for improvement. Don't actually share the details of the program with him; just follow it yourself in your weekly critiques of his work.
For example, let's say for argument that you determine the three biggest problems to be 1)blue video, 2)unsteady video and 3)bad audio, in that order (your actual priorities may vary; we're just using this order as an example). In your first meeting, you say, "I noticed that there's a lot of blue video in there. For next week, I want you to concentrate on getting the right color video on every shot. We'll look at your raw tapes next week, and I'd like to see the right color all the way through."
The next week, if he still comes back with blue video, repeat the assignment until he gets it right. When you see enough improvement that you're comfortable moving to the next problem, say, "You've been doing much better keeping a good white balance on all your video. You still need to keep that in mind, but now I also want you to start concentrating on keeping your video as steady as possible. For next week, I'll be looking for rock solid video shot on the tripod, and I want to see you hold your shots for at least ten seconds each. For now, let's just concentrate on solid, steady shots without any zooms or pans, okay?"
If this works the way I think it will, there are several advantages. First, by having a plan, you inspire confidence in your advice. If the photog senses that there's some method to your coaching, as opposed to just a disorganized mess of random criticism, I'm guessing the photog will be more likely to believe you know what the hell you're talking about.
Also, you can see in the transition from assignment #1 to assignment #2 that you've set up a system for praise as well as criticism: "You're doing better on that, so let's look at this..." If this photog "sucks" at the beginning, it may be difficult to find something to praise in the face of all the mistakes. Concentrating on one thing at a time actually builds praise into the system, as you recognize the improvement on one problem while setting up the next assignment.
Another great benefit is that the photog himself can see his improvement, instead of having small gains lost the in the overwhelming task of improving everything at once. He knows that "this week I improved my white balance," instead of thinking, "I THINK I've improved overall, but I'm not sure exactly on what," or worse, "God, I still suck; every time I think I'm doing better on one thing there's all this other crap to remember!"
One pitfall you'll have to avoid is inflexibility in your program of study. Just because you wrote it down on paper doesn't mean you have to follow it in lock-step fashion. For example, the photog in the example I gave may make great progress with white balance and steady video in the first few weeks. But then, when you have him paying more attention to his sound levels and quality on assignment #3, suppose you notice in that week's critique that he had a couple of bad white balances. At that point you may have to remind him about it and make that week's assignment a combination of #1 and #3: "Okay, your video is still steady, and your audio is improving. But I noticed that you slipped a little on your white balances. For next week, let's continue to think about the audio, but let's also make sure the video is the right color."
I have thought it would be highly useful to create a defined program for developing photographer talent along these lines. But since the learning process would take place over the course of months or years and would require daily shooting, it wouldn't work as well in the form of a school as it would as a sort of apprenticeship program. The idea then would be to train chief photographers in smaller markets to administer the system with their entry-level photog candidates, instead of the customary "three days of training and throw 'em out on the street with a camera" method. I think a lot of small market chiefs would like to be able to train their photographers more effectively, but simply don't have a program to follow to do it and don't have the organizational or psychological insight to develop it on their own. Also, I think having a somewhat standardized course of training would help avoid the "swiss cheese" education so many photogs get, where something simple never gets learned because the chief skips over it (or isn't comfortable explaining it himself) and goes on to more subjective, complex or stylistic issues before all the basics are really mastered.