Is the PRO Dropping Off Final Cut?

May 19, 2010 discussion, lead

Talk in the Apple circles have been buzzing this week – and, no it’s not a new iPhone prototype that has them excited.

Rumors started yesterday via that a restructuring of the Final Cut Pro division of Apple might mean a shift from a professional product to a consumer product.

The words that struck fear talk of moving the product “to more closely match the needs of the majority of its customers.”  Does this mean the truly professional aspects of the edit software are going to vanish from the product?

cnet news has a different perspective today.

“Final Cut Pro is the first choice for professional video editors, and we’ve never been more excited about its future,” Apple spokesman Bill Evans told CNET. “The next version of Final Cut is going to be awesome, and our pro customers are going to love it.”

Final Cut has never been a huge money-maker for Apple and probably is the red-headed stepchild to the iPhone and iPad – but will it remain the work horse of TV editing?

Stay tuned.

Read more on the FORUM.


  1. Jeff says:

    I could give Apple 89 ways to make FCP better.

  2. David says:

    Apple only needs to improve one aspect of FCP to make it better: the Apple part

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