RAIDER PRODUCTIONS INTRODUCES I-CUFF DV


[7/8/01]

FOR IMMEDIATE RELEASE

i-cuff Viewfinder Camera Eyecup West Chester, PA., U.S.A.

Raider Productions, Inc. introduces i-cuff DV for the consumer market; the first and only camera eyecup designed for camera operators shooting with or without glasses. Created by Emmy Award winning DP/Cameraman, Ira "I" Raider, the i-cuff DVsolves the age-old problem encountered with round eyecups, how to eliminate all extraneous light from entering the viewfinder, reduce fogging, absorb sweat and protect the viewfinder. "For years," says Raider, "It's either been wear a baseball cap, or have someone shield your shooting eye, or throw a large black cloth over the camera and yourself... all less than ideal ways to handle the situation. i-cuff DV is the perfectsolution!" Raider, who for over the last two decades has specialized in Magazine and Documentary production for the major TV/Cable networks and Fortune 500 companies, invented i-cuff DV for utility, versatility and physical comfort. Made from waterproof, breathable, washable and lightweight hi-tech fabric, i-cuff is designed to fit all consumer video and film cameras like the HOT new DV prosumer cams; the Sony PD 150 or Canon GL/XL1 or the Digital/Hi 8 Handycams; Sony DCR-TRV230 or CCD TRV98 or even the retro Bolex H16 film camera! Its velcro tightening strap allows for individualized positioning and personalized fit. For the ultimate in comfort, i-cuff DV contoured wrap-around design features a thick, luxurious ultra-suede chamois, (good for over 100,000 rubs) to cushion your face during those long shoots. And for those folks who like to shoot overhead, under their arm, or shoot down low they can rotate i-cuff DV45 degrees counter clockwise, allowing it to shade the viewfinder.

i-cuff DV & i-cuff PRO used by professional Award-Winning Directors of Photography and Camerapeople worldwide since 1999 and displayed at the National Association of Broadcasters Convention in 1999, 2000, 2001 in the SONY, IKEGAMI, HITACHI, JVC, PANASONIC and CANON booths; i-cuff has been selected as one of the best NEW and unique products available to make shooting easier and more enjoyable.

To purchase visit i-cuff's website: http://www.i-cuff.com or call Raider Productions, Inc. at 1-800-793-3006.

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