rosenblumtv // February 17, 2008 at 6:12 pm
I think that there is little wrong with ‘crowing’ so to speak, about #1 slots between 4am and 10am in the #5 market in the US. I don’t think the VJs are ‘failing’. If they were, they would not be #1 in any timeslot. Boy, their success really annoys you. Why don’t you give em a little credit and a round of applause. I am sure your GM would do the same were you in the same position.
Nino // February 19, 2008 at 12:09 am
Michael, I could waste some of my time and find a conversation we had a while back on B-Roll about ratings, that’s when you said that ratings was unimportant. What changed? Convenience?
I’m sure you know (or you should know) how the rating game works. It’s all based on the demographics composition of that specific market as set by the US Census. I remember 15 years ago an article on the NY Times about 9 NY radio stations all claiming to be number one, and they were all right. Stations can manipulate those numbers to show that indeed they are number one. One can show that between 8 and 10 am they were number one because most of the demographic of viewer over 65 were listening to that station. Another might be first on the same time period but with a different demographic. These selective information are only intended to fool the public, advertisers will look at ratings in minute details. The fact that the KRON rating period starts at 4am it pretty much eliminate the most sought after demographics, the 18 to 45, I doubt that many of those are up watching TV at 4am. If indeed KRON was number one with all the demographics it would not be up for sale as advertisers would fight their way to be on their programs. If KRON wants to make a positive point then they should compare their revenue on that period that they claim to be number one versus the revenue when they were not number one, or before they switched to VJs.
rosenblumtv // February 19, 2008 at 12:54 am
never give an inch, do you.
give them a little credit, they deserve it. they work hard.
Nino // February 19, 2008 at 3:29 am
Not being from San Francisco I can’t really tell of how good the VJ work is in comparison to other stations, but I’ve seen the KRON web site and the videos of those latest fires in Southern California, that according to you and KRON managers those were supposed to be KRON’s shining moments, well, they were awful. They had several reports clearly showing the number of cameras in the field, unfortunately they were all the same, and with the added number of cameras I was expecting some sort of diversified coverage, but it didn’t happen. That’s wasn’t only poor work but also poor management, so it can’t all be blamed on VJs. All those clips had repetitive footage within the same clips, footage that had nothing to do with the narration; you could see that there was no footage to go with what the reporter had to say. The photography was bad and the shortcoming of cheap video cameras was evident with crashed black, poor and off colors and lost details in the highlights. Why would anyone watch those reports? There were giving no information just showing what had happened.
At the same time I was watching ABC News. I was interested of knowing more about it because my oldest son got a few job offers in San Diego and he recently moved there, so my wife an I are planning many trips there. The Nightly News informed and educated me; this is what news is supposed to do, not just illustrate what has happened already. Not only ABC showed fires, they also had aerial shots detailing the directions of the fires and how they were affecting populated areas. They had experts explaining the Santa Ana winds phenomenon responsible for the fires as well as fire fighting experts, the photography of course was excellent. Now why on earth would anyone watch stuff like KRON when there’s something else infinitely better? It doesn’t costs viewers any more to watch good programs as it cost them to watch poorly made programs, particularly when they are of the same subject. Being local KRON should have the advantage but they wasted a lot of manpower with poor journalism and poor video. You can find all the convenient excuses you want to justify KRON demise but video is all a TV station has to offer, once you screw that up you have nothing. Poor work is an open invitation to competitors to take away those few paying advertisers left.
