Nino:
Let's look at this intelligently. TV stations will not continue to pay two people for a job that could be done by one. That's why VJ is so attractive and that's why the concept will prevail.
I am looking at this intelligently, management isn't.
First, I said it repeatedly for years, I’m not against the one man concept, I do OMB often and I’ve been doing it long before most people on this board were merely a twinkle in their parent’s eyes. The big difference here is that the OMB jobs were done by people with more skills than the average photographer and not less. It was never done for cost saving, it was done and still is because first there’s plenty of time to do it and second because the photographer wants total control of the project and management has the confidence on his ability to turn in a good product.
The major and fatal mistake here is giving clients (viewers) a cheaper product under the pretend that they don’t know any better. Educator at the Harvard School of Business will have a field day once they tackle this issue, and soon or later they will because this is a textbook example of how not to do things in business.
Let’s look at this mess from a business standpoint.
Here are stations that are losing audience and business, and of course revenue.
And the reason is? People are tuning away and going to other stations taking the advertisers along with them, meaning that they are not interested and not being attracted to what this particular station has to offer.
So what’s the current solution? Let’s make up for the loss revenue by taking away budget from the programming thus resulting in even lower quality, the same lower quality that has driven viewers away in the first place, making the original problem even worse. And you think this is “doing things intelligently”?
Usually the concept of “the public doesn’t know or care” comes from decision makers who also don’t know any better and Rosenblum is the monumental example of this, I have never in my career seen anyone engaged in marketing this business who knows less about productions and the technical end of the business that MR does. This only proves that the current level of management is at the lowest level of competency ever. But I do not want to generalize it because if you look at numbers you’ll see that Rosenblum makes more noises than he has actions. Very few stations made the move toward his VJ system, in six years three stations to be precise made the conversion, this out of 4,000 operating in this country, not exactly a stellar performance; with these sad numbers every other business would have folded long ago. Other broadcasters are becoming engaged in the OMB concept on a more business-like approach, the evidence of this is that Rosenblum hasn’t been selling his stuff to any station and his target are newspapers, and those are going the same way as those few stations who made the conversion went, downhill at ultra speed.
How many more warnings and examples the industry needs in order to realize that in the current format VJ by any name do not work. Again, incompetent management wearing horse blinds and seeing only one thing, their own career and buying themselves as much time as possible.
MR congratulates himself and gives himself headlines every time some broadcaster even think about partially going the solo way, even thou he has absolutely nothing to do with the decision as if he never existed. Why do you think this is? If he is the self proclaimed “guru” why is he left out in the cold? Because stations knows the importance of quality, quality can be manipulated to a certain point but it can not be taken away completely or audiences will find other places to go, as they have been doing.
Rosenblum concept of mass and cheap labor to supply the large number of television station and cable network with tons of cheap programming to fill their 24/7 needs is the most sure failure grade in business. To survive stiff competition you don't join them on the same lever, you have to raise above them.
So how should it be done? The same way that it was always done just do it more often and follow a business approach.
THIS IS FOR YOU MANAGEMENT.
The one size fits all concept is good for baseball hats not for business. If you went to business school this is what you would have heard from the first to the last day of school.
Employees are your prime resource; until you learn to manage those resources you’ll go nowhere. Each employee must be evaluated for strength and weaknesses and job assignments will be determined by those strengths. In few words as a manager you evaluate each job and assign the proper employee to do it. Over-killing by assigning your best people to job that lesser skills could do it is a waste of money and human resources, on the reverse side giving out a job to unqualified people is also a horrendous waste of money. They will all come back with something but not what you should be getting if you manage those resources correctly. The skill of delegating duties is what separates success from failures.
This is also happening in the freelancer’s world. I’m not expecting to do all the assignment in my territory. There are job that require very little in term of skills so why pay top dollars to do those. In many cases I make that decision based on saving my client money when I know what is necessary to do a job, I do the micro management. This is why I’ve been asked to crew many large jobs, I know who can do what and his rates and I evaluate the correct skill/rate ratio for that job.
This is how business is being done everywhere, except in our business and this is why we are suffering, incompetent management making incompetent self serving decision, in few words “I save my butt first and this might buy me a few more years while I send out resumes” who cares what will happen then.