In today’s media environment it’s important that news organizations actively seek out audience, and with its 40 million registered users, Vine is a social media platform worth considering.
But who is using it well and what can journalists learn from their experience? The Reynolds Journalism Institute produced a video case study on Mashable’s use of Vine. Some of the takeaways include:
Use Vine promotionally. At Mashable, the bulk of the Vines produced are intended to promote content. These “teases” work particularly well for highly visual stories.
Vine can work for breaking news as Mashable’s Ashley Codiani found during coverage of protests in Ferguson, Missouri. She captured snapshots of the demonstrators and edited them together for a :06 view of the intensity of the situation.
Mashable has also used Vine to promote engagement by creating “community challenges.” The create a unique hashtag and then ask for the Vine community to contribute riffs on a theme, such as one asking people to document the world in slow motion. Mashable has also had success in generating revenue by attaching sponsors to the challenges.
The second half of the video explores the Washington Post’s politics team and their use of SnapChat for engaging audience.
Fox Sports brought GTT crews from Nashville, D.C. & Chicago to Cincinnati for an interview with Bengals QB Andy Dalton! The two-person interview required set assembly, three cameras, audio and grip.
The team shot on Sony PMW–F55 cameras, each equipped with its own Sound Devices Pix 240 external recording device (so as to capture the footage in the Apple Pro Res 422 codec), with one camera on a slider. Stadium scenics and practice footage were captured as well.
The piece was turned around in 24 hours, and aired immediately following post–season baseball!
Since launching the Miami/Florida Market for Go To Team I have been all over the state and Midwest covering some exciting shoots but I hadn’t shot anything in Miami until this day! It was Media Day at the American Airlines Arena. You put Media Day with the Miami Heat coupled with Disney on Ice at the same venue, well that just calls for a recipe of traffic fun. I anticipated that getting into the stadium would be a nightmare and much to my surprise it was fairly smooth. The call time was 10:00am and as usual I got there early. I loaded up my cart with gear ready to get to my location when security stops me. Then has me go around in a circle pushing my heavy cart because the Media Entrance was being blocked by Disney on Ice! I bumped into my sound guy and we met up with the producer who was able to steer us in the right direction. When then begin to set up for an interview with the Head Coach of the Miami Heat, Erik Spoelstra!
The interview was short and sweet. What stuck out about Coach Spoelstra’s interview was when he spoke about the love that the Filipino people have for the game of basketball. It’s there number one pass time!
He would go on to talk about how everyone plays basketball there on every level young and old alike. The interview was shot on a Sony F55 which has quickly become one of my favorite cameras to shoot on for it’s user friendly operation. The look I wanted to achieve was a natural one so I chose to go with daylight bulbs in my Kino Diva’s. I also wanted to the background to go out of focus so I needed a shallow depth of field with I achieved with my canon 70-200mm lens and seated the subject as far from the background and the camera as I could with out having the producer shouting the questions to him nor having the producer’s head in my shot. I wanted to keep Coach’s eye line toward the camera so it was important to have the producer close to me.