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#1
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If deadlines at noon, four, five, six, nine, and ten weren’t stressful enough, with Twitter, Facebook, and company websites, a journalist has a new deadline every time a new factoid drops. But has anyone ever stopped to think what this push to the web is doing to the business?
http://turdpolishertv.wordpress.com/...web-web-world/ |
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#2
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Excellent read.
It reminded me of what many of us thought when CNN first started. I watched CNN recruiters handing out employment applications to graduating college students who had no experience when they first started. We saw the "new deadlines" then as an issue when it came to our then perceived "quality". Those fears came true. Now with the internet...deja vu. Sadly, what the bean-counters can not ignore is the reality of no money being made with the current business model. There's absolutely no way they can justify continued employment for so many people. The internet focus is a hail mary pass on their part with no real reward guaranteed...but it's all they've got. I agree the current "winners" on the internet don't produce a darn thing of their own. I'm expecting an ugly time ahead when those aggregators suddenly have nothing to aggregate...then it's open season on what is and isn't valid information. Some days I feel like one of the Pony Express riders who made a buck while they could, then watched the world change through no fault of their own...with only a smile that at the very least, I was around for some of the good times and not just the bad ones.
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#3
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By hiring the new relatively inexperienced folks, they have a new set of stressors and expectations in comparison to the "old guard" and assist in carrying out the new management philosophy/project. Our story submission page where reporters put stuff on is one step above hand coding the page...WAY too complicated. You have to do the advanced tab...except there isn't a basic tab. But to the new people, its just what you do...there never was a better way.
What I find ironic is that while newspapers are again pushing video, we are pushing screen cap galleries of what we shoot, which seem to do well. |
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#4
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Today the Washington Post tweeted out something about the revolution of online video with a link. The link was to job openings at the Post where they are basically looking for TV VJ's for their "revolution". Sounded identical to a Rosenblum pitch.
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#5
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I'm somewhere in between the web and TV. I think they are both fantastic tools. The freelance world has opened up to corporate web videos and social marketing videos which is great!! I'm still in TV but wish News Directors would use the web and TV as two different tools. Think of it as having two TV stations with a different audience. The web is the immediate way of getting news out to the public through an app and on your web site. Twitter and Facebook are great for breaking news but then give someone a reason to turn on the TV tonight and watch what the Twitter post was about. Find the people in the fire effected, talk to the family and neighbors of the shooting victim. Give me more to the story once it hits TV. My station does a terrible job seeing the difference. Everything we post through out the day is exactly what we put on TV. Do TV stories that mean something. We put so much content on TV which should be saved for the web. For TV tell stories like back in the day or as CBS Sunday Morning or 20/20 would do. We all know we have the "nuts and bolts" crews and we have the storytelling crews. The storytellers should be working on different stories or another angle to the BIG story. Maybe the nuts and bolts story runs at 5 and 6 and the BIG story of the day with more information runs in the 10 or 11:00 show. Depending on your market
In my market TV stations are shooting themselves in the foot. I have no reason to turn TV on at night. I got my news on the 4 Apps I have on the phone. All the stories are the same as they were in the last show and on the twitter feed. Give me something different. Give me something visual to watch on my big screen TV then the next morning give me my breaking news on the twitter feed! Play them both!!!
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In my market TV stations are shooting themselves in the foot. I have no reason to turn TV on at night. I got my news on the 4 Apps I have on the phone. All the stories are the same as they were in the last show and on the twitter feed. Give me something different. Give me something visual to watch on my big screen TV then the next morning give me my breaking news on the twitter feed! Play them both!!!




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