Nino
03-16-2008, 09:20 PM
I don't believe understanding and preparing for the coming convergence between broadcast and internet translates into belief of an all VJ world of the future for news coverage.
John, you raised a very interesting point. I took your post and quotes in a new thread that I feel are an important part to the future of our business.
Claiming that the future of the web is theirs, Rosenblum and his VJ have been making a lot of noises and very little or no money on the web. While all this is going on, quietly there’s are a lot of high end work being generated for the web. There’s something out there called “New Media”, on the March issue of Markee magazine there’s an interesting article about high end production with healthy budgets created exclusively for the web or for combination broadcasting, the wed and podcasting. Such high end programs are created for commercial clients as well as for national broadcasters. These programs are normally done with high end HD cameras and we’ve been using as many as 3 HD crews per shoot. All the new ESPN E:60 shows can be found on the web.
Name recognition and the combination of multiple media are the future of the web and our future too. Client’s production costs are now being divided among multiple sources of revenue and effectively bringing down the cost of our services, this is why the demand for quality crews is now higher than ever and will continue to grow.
Although many stations have experiences a loss of audience and revenue as viewers are sifting to the web, companies that have gone full speed toward for New Media are experiencing the opposite. Cross programming is creating added viewers and added revenue as advertisers can now reach a wider audience for very little added costs.
These are not future projections that “it will happen” like Rosenblum has been preaching to his audiences for the last five years, this is reality and this happening now. Just about every feature show that I work on will be used for multiple media, I no longer have to set my DVR to record my work, it will be on the web. Soon my demo reel will be a list of links.
John, you raised a very interesting point. I took your post and quotes in a new thread that I feel are an important part to the future of our business.
Claiming that the future of the web is theirs, Rosenblum and his VJ have been making a lot of noises and very little or no money on the web. While all this is going on, quietly there’s are a lot of high end work being generated for the web. There’s something out there called “New Media”, on the March issue of Markee magazine there’s an interesting article about high end production with healthy budgets created exclusively for the web or for combination broadcasting, the wed and podcasting. Such high end programs are created for commercial clients as well as for national broadcasters. These programs are normally done with high end HD cameras and we’ve been using as many as 3 HD crews per shoot. All the new ESPN E:60 shows can be found on the web.
Name recognition and the combination of multiple media are the future of the web and our future too. Client’s production costs are now being divided among multiple sources of revenue and effectively bringing down the cost of our services, this is why the demand for quality crews is now higher than ever and will continue to grow.
Although many stations have experiences a loss of audience and revenue as viewers are sifting to the web, companies that have gone full speed toward for New Media are experiencing the opposite. Cross programming is creating added viewers and added revenue as advertisers can now reach a wider audience for very little added costs.
These are not future projections that “it will happen” like Rosenblum has been preaching to his audiences for the last five years, this is reality and this happening now. Just about every feature show that I work on will be used for multiple media, I no longer have to set my DVR to record my work, it will be on the web. Soon my demo reel will be a list of links.